A LITTLE ABOUT ME
Hello. I'm a seasoned design researcher, strategist, and lifelong learner, currently based in the San Francisco Bay Area, with over 10 years of experience leading mixed methods research. I support creative problem-solving across industries, employing empathy-led approaches to explore the unknowns, align perspectives, articulate customer experiences, and identify new strategic opportunities to create impactful products and services, based on real needs.​
Financial Project
Evaluating Site Navigation to Support Customer’s Journey for Credit Card Selection
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UX Research, Usability Testing, Customer Journey Mapping
Enterprise Project
Generating Ideas for New Go-to-Market Strategies
Design Research, Workshop Design and Facilitation, Ideation Programs
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Future Studies Project
Exploring Workplace Futures in the Tech Industry in 2035
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Market Research, Strategic Foresight, Scenario Forecasting, Workshop Design and Facilitation
SaaS Marketing Project
Improving Sales Outreach based on Buyer Needs and Journey Experiences
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Design Research, Customer Journey Mapping
Education Equity Project
Improving Student Self-Navigation in Community College to Decrease Dropout Rates
Design Research, Service Design, UXUI Design, Design Strategy
Gaming and Learning Project
Encouraging Eco-Friendly Behavior Changes Through Game Play
Graphic Design, Game Design, Design Strategy​
Financial Project
Exploring Near-Term Financial Futures and Responses for Banking Customers
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Customer and Market Research, Strategic Foresight, Scenario Forecasting, Workshop Design and Facilitation
Healthcare UX Project
Transforming the Medicare Omnichannel Experience
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UX Research, Design Research,
Customer Journey Mapping
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Contact for more
Future Studies Project
Imagining Futures for Regulated Cannabis Use
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Market Research, Strategic Foresight, Speculative Design
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Speculative Product Ideation
